Zumiez Favorites

Zumiez Favorites I improved conversion and engagement by redesigning the overly complicated and under-utilized “My Wishlists”. I created a simple, easy to use feature allowing customers to Favorite and share products. I completed a competitive analysis, reviewed site data, sold the design strategy, and delivered …

Cairn Email Marketing Program

Cairn Email Marketing Program I worked with Digishopgirl Agency and Cairn on Mailchimp templates to improve customer conversion and engagement. Templates are mobile responsive and look great across devices and email clients. The content is editable while maintaining brand integrity, and allows for dynamic content. …

TODAY Show 65th Anniversary

TODAY Show 65th Anniversary I designed a logo to celebrate the TODAY Show 65th Anniversary. I worked with Editorial to strategize and design a digital talent takeover for 65th Anniversary. My role Branding Copy UX Design Visual Design

TODAY Digital Rebrand

TODAY Digital Rebrand TODAY Show digital lacked personality and a clear identity. They needed a modern, fresh aesthetic that would appeal to their audience. I worked on a brand identity system and website redesign to elevate and enhance the user experience. My role Branding Copy …

AngelMD redesign

AngelMD redesign I worked with Seattle start-up, AngelMD, to update their corporate identity and improve user experience. The company pairs investors with healthcare start-ups. I created brand assets including illustrations, colors, fonts, photography along with a homepage and email redesign. My role Branding Copy UX …

ONA Bags email

ONA Bags email I worked with Digishopgirl Agency on Mailchimp templates for ONA Bags to increase conversion. Templates are mobile responsive and look great across devices and email clients. The content is editable while maintaining brand integrity, and allows for dynamic content. Included in the …

Inspected brand

Inspected brand I worked with Seattle start-up, Inspected, on their corporate identity. The company provides previously conducted home and sewer inspections for purchase so buyers can save time and money when searching for a home. I designed a logo, app icon, colors, fonts, and photography. …

Inspected web

Inspected brand I worked with Seattle start-up, Inspected, to create their mobile responsive web experience. I defined the core customer experience as well as designs for outlining edge cases (not pictured below). My role UX Visual Design Copy

Inspected iOS & Android app

Inspected iOS & Android app I worked with Seattle start-up, Inspected, to design their consumer experience and core functionality. We created an iOS and Android app where users can purchase previously conducted home and sewer inspections so buyers can save time and money when searching …

Avvo brand

Avvo brand I worked with Seattle start-up, Avvo, on their corporate identity. The company enables consumers get fast and inexpensive legal help. I worked with the design team on a logo, colors, fonts, photography, illustrations, and mobile responsive style guide. My role Branding Visual Design