Funko collection tracker app

Funko collection tracker app My goal was to rebrand a newly acquired mobile app: Stashpedia. Stashpedia replaced the existing Funko mobile app. My design needed to merge the best of both apps, optimize the navigation for discoverability, explain the acquisition, and allow for user account …

Zumiez site discoverability

Zumiez site discoverability My goal was to improve navigation, filtering, and promote curated items. Along with two research partners, I conducted a card sort and in-store customer usability testing. I mapped categories, subcategories, and filters to create an optimized information architecture and taxonomy guide. I …

Zumiez Favorites

Zumiez Favorites I improved conversion and engagement by redesigning the overly complicated and under-utilized “My Wishlists”. I created a simple, easy to use feature allowing customers to Favorite and share products. I completed a competitive analysis, reviewed site data, sold the design strategy, and delivered …

Cairn Email Marketing Program

Cairn Email Marketing Program I worked with Digishopgirl Agency and Cairn on Mailchimp templates to improve customer conversion and engagement. Templates are mobile responsive and look great across devices and email clients. The content is editable while maintaining brand integrity, and allows for dynamic content. …

TODAY Show Mobile App

TODAY Show Mobile App The TODAY Show mobile app got a refresh for the 65th anniversary. I incorporated a new brand identity and a new Daily Digest feature for iOS to enhance the user experience. I partnered with HUGE and the internal NBCUniversal devices team …

TODAY Digital Rebrand

TODAY Digital Rebrand TODAY Show digital lacked personality and a clear identity. They needed a modern, fresh aesthetic that would appeal to their audience. I worked on a brand identity system and website redesign to elevate and enhance the user experience. My role Branding Copy …

TODAY Show People Pages

TODAY Show People Pages The TODAY Show wanted to position itself as a leader in Lifestyle digital content. I designed People Pages to boost SEO and increase customer engagement. People Pages contain celebrity bios, articles, and videos. My role UX Design Visual Design Responsive Design

Inspected iOS & Android app

Inspected iOS & Android app I worked with Seattle start-up, Inspected, to design their consumer experience and core functionality. We created an iOS and Android app where users can purchase previously conducted home and sewer inspections so buyers can save time and money when searching …

iSpot.tv redesign

iSpot.tv redesign I worked with iSpot.tv to redesign the company’s core analytics product. The new design is mobile responsive. I streamlined the platform UX/IA to improve search and bring key data to the forefront. I also designed the platform visual design library to modernize the …

Artwalk app

Artwalk app I designed a proof of concept to help people navigate and plan their Seattle First Thursday art walk. The idea stemmed came from a group of my designer friends and I who constantly try to plan our monthly art walk but never know …