Qumulo user personas

Qumulo user personas My goal was to create reliable and realistic representations of key Qumulo audience segments. The personas would be referenced by internal teams when developing solutions. Along with a data scientist, I conducted an initial demographic survey followed by in-depth user interviews. I …

Redfin sold home postcard

Redfin sold home postcard I worked with Redfin to create sold home marketing postcards. I created a design template, photography guidelines, and helped define marketing strategy. We would send a postcard to 5,000 homes near the sold home to advertise our agent and services. My …

Redfin Redferno Passport

Redfin Redferno Passport I worked with Redfin PR and Marketing to create a welcome booklet for the annual company conference. We came up with a fun theme for the Event in San Diego to get people excited: Ron Burgundy Beach Party. My role Branding Copy …

Redfin Neighborhood Real Estate Report

Redfin Neighborhood Real Estate Report I worked with Redfin to create a neighborhood real estate report. I created a design template, photography, graphics, and helped define marketing strategy. For one year, we sent a quarterly mailer to 10,000 homes likely to sell. We held a …