Qumulo user personas My goal was to create reliable and realistic representations of key Qumulo audience segments. The personas would be referenced by internal teams when developing solutions. Along with a data scientist, I conducted an initial demographic survey followed by in-depth user interviews. I …
Redfin sold home postcard I worked with Redfin to create sold home marketing postcards. I created a design template, photography guidelines, and helped define marketing strategy. We would send a postcard to 5,000 homes near the sold home to advertise our agent and services. My …
Redfin Redferno Passport I worked with Redfin PR and Marketing to create a welcome booklet for the annual company conference. We came up with a fun theme for the Event in San Diego to get people excited: Ron Burgundy Beach Party. My role Branding Copy …
Redfin Neighborhood Real Estate Report I worked with Redfin to create a neighborhood real estate report. I created a design template, photography, graphics, and helped define marketing strategy. For one year, we sent a quarterly mailer to 10,000 homes likely to sell. We held a …