Funko collection tracker app

Funko collection tracker app My goal was to rebrand a newly acquired mobile app: Stashpedia. Stashpedia replaced the existing Funko mobile app. My design needed to merge the best of both apps, optimize the navigation for discoverability, explain the acquisition, and allow for user account …

Qumulo user personas

Qumulo user personas My goal was to create reliable and realistic representations of key Qumulo audience segments. The personas would be referenced by internal teams when developing solutions. Along with a data scientist, I conducted an initial demographic survey followed by in-depth user interviews. I …

Zumiez site discoverability

Zumiez site discoverability My goal was to improve navigation, filtering, and promote curated items. Along with two research partners, I conducted a card sort and in-store customer usability testing. I mapped categories, subcategories, and filters to create an optimized information architecture and taxonomy guide. I …