Funko collection tracker app

Funko collection tracker app My goal was to rebrand a newly acquired mobile app: Stashpedia. Stashpedia replaced the existing Funko mobile app. My design needed to merge the best of both apps, optimize the navigation for discoverability, explain the acquisition, and allow for user account …

Qumulo user personas

Qumulo user personas My goal was to create reliable and realistic representations of key Qumulo audience segments. The personas would be referenced by internal teams when developing solutions. Along with a data scientist, I conducted an initial demographic survey followed by in-depth user interviews. I …

Zumiez site discoverability

Zumiez site discoverability My goal was to improve navigation, filtering, and promote curated items. Along with two research partners, I conducted a card sort and in-store customer usability testing. I mapped categories, subcategories, and filters to create an optimized information architecture and taxonomy guide. I …

Zumiez Favorites

Zumiez Favorites I improved conversion and engagement by redesigning the overly complicated and under-utilized “My Wishlists”. I created a simple, easy to use feature allowing customers to Favorite and share products. I completed a competitive analysis, reviewed site data, sold the design strategy, and delivered …

Cairn Email Marketing Program

Cairn Email Marketing Program I worked with Digishopgirl Agency and Cairn on Mailchimp templates to improve customer conversion and engagement. Templates are mobile responsive and look great across devices and email clients. The content is editable while maintaining brand integrity, and allows for dynamic content. …

TODAY Show 65th Anniversary

TODAY Show 65th Anniversary I designed a logo to celebrate the TODAY Show 65th Anniversary. I worked with Editorial to strategize and design a digital talent takeover for 65th Anniversary. My role Branding Copy UX Design Visual Design

TODAY Show Mobile App

TODAY Show Mobile App The TODAY Show mobile app got a refresh for the 65th anniversary. I incorporated a new brand identity and a new Daily Digest feature for iOS to enhance the user experience. I partnered with HUGE and the internal NBCUniversal devices team …

TODAY Digital Rebrand

TODAY Digital Rebrand TODAY Show digital lacked personality and a clear identity. They needed a modern, fresh aesthetic that would appeal to their audience. I worked on a brand identity system and website redesign to elevate and enhance the user experience. My role Branding Copy …

TODAY Show People Pages

TODAY Show People Pages The TODAY Show wanted to position itself as a leader in Lifestyle digital content. I designed People Pages to boost SEO and increase customer engagement. People Pages contain celebrity bios, articles, and videos. My role UX Design Visual Design Responsive Design

AngelMD redesign

AngelMD redesign I worked with Seattle start-up, AngelMD, to update their corporate identity and improve user experience. The company pairs investors with healthcare start-ups. I created brand assets including illustrations, colors, fonts, photography along with a homepage and email redesign. My role Branding Copy UX …