Zumiez site discoverability

Zumiez site discoverability My goal was to improve navigation, filtering, and promote curated items. Along with two research partners, I conducted a card sort and in-store customer usability testing. I mapped categories, subcategories, and filters to create an optimized information architecture and taxonomy guide. I …

Zumiez Favorites

Zumiez Favorites I improved conversion and engagement by redesigning the overly complicated and under-utilized “My Wishlists”. I created a simple, easy to use feature allowing customers to Favorite and share products. I completed a competitive analysis, reviewed site data, sold the design strategy, and delivered …

TODAY Show 65th Anniversary

TODAY Show 65th Anniversary I designed a logo to celebrate the TODAY Show 65th Anniversary. I worked with Editorial to strategize and design a digital talent takeover for 65th Anniversary. My role Branding Copy UX Design Visual Design

TODAY Digital Rebrand

TODAY Digital Rebrand TODAY Show digital lacked personality and a clear identity. They needed a modern, fresh aesthetic that would appeal to their audience. I worked on a brand identity system and website redesign to elevate and enhance the user experience. My role Branding Copy …

TODAY Show People Pages

TODAY Show People Pages The TODAY Show wanted to position itself as a leader in Lifestyle digital content. I designed People Pages to boost SEO and increase customer engagement. People Pages contain celebrity bios, articles, and videos. My role UX Design Visual Design Responsive Design

AngelMD redesign

AngelMD redesign I worked with Seattle start-up, AngelMD, to update their corporate identity and improve user experience. The company pairs investors with healthcare start-ups. I created brand assets including illustrations, colors, fonts, photography along with a homepage and email redesign. My role Branding Copy UX …

Inspected web

Inspected brand I worked with Seattle start-up, Inspected, to create their mobile responsive web experience. I defined the core customer experience as well as designs for outlining edge cases (not pictured below). My role UX Visual Design Copy

Inspected iOS & Android app

Inspected iOS & Android app I worked with Seattle start-up, Inspected, to design their consumer experience and core functionality. We created an iOS and Android app where users can purchase previously conducted home and sewer inspections so buyers can save time and money when searching …

iSpot.tv redesign

iSpot.tv redesign I worked with iSpot.tv to redesign the company’s core analytics product. The new design is mobile responsive. I streamlined the platform UX/IA to improve search and bring key data to the forefront. I also designed the platform visual design library to modernize the …

Avvo brand

Avvo brand I worked with Seattle start-up, Avvo, on their corporate identity. The company enables consumers get fast and inexpensive legal help. I worked with the design team on a logo, colors, fonts, photography, illustrations, and mobile responsive style guide. My role Branding Visual Design