Zumiez site discoverability

Zumiez site discoverability My goal was to improve navigation, filtering, and promote curated items. Along with two research partners, I conducted a card sort and in-store customer usability testing. I mapped categories, subcategories, and filters to create an optimized information architecture and taxonomy guide. I …

Zumiez Favorites

Zumiez Favorites I improved conversion and engagement by redesigning the overly complicated and under-utilized “My Wishlists”. I created a simple, easy to use feature allowing customers to Favorite and share products. I completed a competitive analysis, reviewed site data, sold the design strategy, and delivered …

Cairn Email Marketing Program

Cairn Email Marketing Program I worked with Digishopgirl Agency and Cairn on Mailchimp templates to improve customer conversion and engagement. Templates are mobile responsive and look great across devices and email clients. The content is editable while maintaining brand integrity, and allows for dynamic content. …

ONA Bags email

ONA Bags email I worked with Digishopgirl Agency on Mailchimp templates for ONA Bags to increase conversion. Templates are mobile responsive and look great across devices and email clients. The content is editable while maintaining brand integrity, and allows for dynamic content. Included in the …

Inspected brand

Inspected brand I worked with Seattle start-up, Inspected, on their corporate identity. The company provides previously conducted home and sewer inspections for purchase so buyers can save time and money when searching for a home. I designed a logo, app icon, colors, fonts, and photography. …

Inspected web

Inspected brand I worked with Seattle start-up, Inspected, to create their mobile responsive web experience. I defined the core customer experience as well as designs for outlining edge cases (not pictured below). My role UX Visual Design Copy

Inspected iOS & Android app

Inspected iOS & Android app I worked with Seattle start-up, Inspected, to design their consumer experience and core functionality. We created an iOS and Android app where users can purchase previously conducted home and sewer inspections so buyers can save time and money when searching …

Spruce & Bond email

Spruce & Bond email I worked with Digishopgirl Agency on Mailchimp templates for Spruce & Bond consumer marketing. Templates are mobile responsive and look great across devices and email clients. The content is editable while maintaining brand integrity, and allows for dynamic content. Included in …

Spruce & Bond web

Spruce & Bond web I worked with Digishopgirl Agency on a marketing home page redesign for Spruce & Bond. The updated design is are mobile responsive and look great across devices. The content is editable in the client CMS while maintaining brand integrity, and allows …

Redfin Deal Room & Recommended Guides

Redfin Deal Room & Recommended Guides I worked with Redfin to design a home buyer deal room, where buyers can see and manage the timeline involved in their purchase. I also worked to incorporate personalized Redfin Guides content into the deal room and throughout the …