Redfin Neighborhood Real Estate Report

  • Client: Redfin
  • Services: Branding, Copy, Print, Visual Design, Illustration

Redfin Neighborhood Real Estate Report
I worked with Redfin to create a neighborhood real estate report. I created a design template, photography, graphics, and helped define marketing strategy. For one year, we sent a quarterly mailer to 10,000 homes likely to sell. We held a control group who did not receive any mailers. Version a of the mailer was a data centric; highlighting neighborhood homes sold and key area data points. Version b was a story version, each send featured different home selling tips and articles. At the end of the year the campaign was a success: those who received a mailer knew of our agents, our services, and were more likely to sell with us.

My role

  • Branding
  • Illustration
  • Art Direction
  • Visual Design