Zumiez Favorites

  • Client: Zumiez
  • Services: Research & Strategy, UX Design, Visual Design, Mobile Design

Zumiez Favorites
I improved conversion and engagement by redesigning the overly complicated and under-utilized “My Wishlists”. I created a simple, easy to use feature allowing customers to Favorite and share products. I completed a competitive analysis, reviewed site data, sold the design strategy, and delivered final designs for development. Sharing previously required the customer to fill out a form and email a friend. Replacing with a simple URL to copy and paste resulted in a 33% increase in shared products. Favorites drives over ~$5 million in annual sales.

My role

  • Research & Strategy
  • UX Design
  • Visual Design
  • Mobile Design