Zumiez site discoverability

  • Client: Zumiez
  • Services: Research & Strategy, UX Design, Mobile Design

Zumiez site discoverability
My goal was to improve navigation, filtering, and promote curated items. Along with two research partners, I conducted a card sort and in-store customer usability testing. I mapped categories, subcategories, and filters to create an optimized information architecture and taxonomy guide. I created wireframes for the site menu, navigation, shop fronts, and filters.

My role

  • Research & Strategy
  • UX Design
  • Mobile Design