- Client: Zumiez
- Services: Research & Strategy, UX Design, Mobile Design
Zumiez site discoverability
My goal was to improve navigation, filtering, and promote curated items. Along with two research partners, I conducted a card sort and in-store customer usability testing. I mapped categories, subcategories, and filters to create an optimized information architecture and taxonomy guide. I created wireframes for the site menu, navigation, shop fronts, and filters.
My role
- Research & Strategy
- UX Design
- Mobile Design