Funko app redesign
I led a redesign of the collection tracking mobile app to improve overall customer retention and daily active usage.
The problem
The Funko mobile app had a clunky Pop collection tracking feature, so many customers used another product called Stashpedia. Funko purchased Stashpedia which had a simpler collection tracking experience as well as a price value estimate tracker algorithm created by tracking resales on eBay. After conducting a UX audit of both apps, my job was to merge the best features of both existing apps into a single unified experience, create a revamped consistent digital visual identity, simplify the navigation to improve discoverability, and introduce social features to boost engagement.
The Funko collection tracking app had a difficult search function, clunky collection tracker, and did not contain the full product catalog.
The Stashpedia app feed made it easy to search the Pop catalog, add to your collection or wishlist, iconography was confusing and could be improved.
The Stashpedia app made viewing your collection and wishlist easy, but the navigation was inconsistent leading to poor discoverability.
The solution
Planning
Before redesigning the app, I conducted stakeholder interviews and held a team brainstorming session to align the team on our priorities and project plan.
User research
I conducted customer surveys and in-store interviews at the Everett Funko location to create user personas which drove the core user journey development and branding.
Prioritization
After reviewing and sharing the results of the stakeholder interviews, app usage data, user survey results, and the in-store user interviews I held a workshop to align the team on our priorities for the redesign.
Prototypes
The new app had an optimized onboarding flow, clear navigation, on-brand visual identity, revamped collection and wishlist tracking, and new social engagement features to boost app daily active usage.
Redesigned Funko app. new onboarding, visual identity, browse feed, product detail page, add to collection and wishlist. We added the ability to have multiples in your collection, a requested feature identified in my research.
New search functionality made it easy to find and discover products and people. New social features enabled connecting with other collectors and increased the app fun factor.
The results
A successful turn down of the old Funko app and Stashpedia and a well received launch of the new Funko app by both customers and company leadership.